Here are some online Seo tools
HERE’S THE One Thing THAT FORCES GOOGLE TO Give you Top PRIORITY AND BYPASS YOUR COPETITORS:
link building campaigns
Seo is an acronym for "search engine optimization" or "search engine optimizer." Deciding to employ an Seo is really a big decision that will potentially enhance your site and save time, but you can also risk damage to your website and reputation. Make sure to study the potential advantages also as the harm that an irresponsible Seo can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, such as:
Review of your site content or structure
Technical advice on web site development: for example, hosting, redirects, error pages, use of
JavaScript
Content development
Management of online company development campaigns
Keyword study
Search engine optimization training
Expertise in particular markets and geographies.
First, experts usually agree that Seo firms are most worthwhile in the development stage of a website. For example, for $225 an hour, Kent will take a spin about your site, looking for the elements which will get you to the top of a search--clean URLs, website maps, heading tags, page titles. Ideally, he says, someone like him helps lay a solid, searchable foundation for a site as it is being constructed. Beyond that, Kent and other experts do not see much value in contracting with an Seo firm. "Once you optimize the website and everyone on the team understands what needs to be carried out, there ought to be no cost moving forward," he says.
Search engine optimization firms that ask for a lump sum payment also as a monthly retainer--or worse, a long-term contract--are suspect. But such offers are common.
Executives at Optimal Fusion, a Los Angeles-based marketing agency, discovered that out the difficult way. The company hired and fired roughly 20 Seo firms in the years after opening its doors in 2005. It paid as much as $12,000 a month for what Optimal president Joel Bess calls, bluntly, "bullshit."
"They weren't getting us ranked anywhere," Bess says. "They would send us reports and say we had been ranked. But we were ranked No. 44 [on Google] for the search term 'Internet advertising in America.' When was the last time somebody actually searched for the words 'Internet advertising in America?' " Frustration finally led Bess to learn the Seo game for himself. He hired an ex-Google engineer to teach Optimal's team members in a half day what Search engine optimization firms stated would take a minimum of six months of contracted function to achieve. That not only helped their business, it also gave them expertise to share with customers, which include as-seen-on-TV products such as the Snuggie blanket and Sham Wow, the super-sucking sponge. "If you're attempting to rank the word 'Ab Circle Pro,' don't write on the title 'exercising is fun,' " Bess says.
Google, of course, will be the web-search alpha dog. But all the others--Bing, Yahoo, Ask.com, Lycos--are sniffing out the same stuff.
What gets their attention? Great, fresh, focused content. Adding a blog is one of the easiest and most straightforward ways to bulk up on content. If you sell hair-removal devices, for instance, start a blog that explores all aspects of waxing, plucking, threading, electrolysis and so on. Over time, your website will accrue searchable heft.
The trick is to be hyper-conscious of your keywords. For example, if you want web surfers on the prowl for "eyebrow waxing" to find your website in search engine results, organically work the precise phrase "eyebrow waxing" into each weblog post (maybe multiple times), and use it on all static pages related to eyebrow waxing. Lather, rinse and repeat with every term and phrase you want to rank for.
Prior to you begin writing content, though, research and plan your keyword attack. Is geography essential to discovering your clients? Then perhaps "California eyebrow waxing" will be the phrase you would like to home in on.
How do you size up keyword quality? 1 method is to use Google's
AdWords Keyword Tool , which reveals how many monthly searches are conducted for a word or phrase. If a search term produces more than 50,000 searches in a month, it'll be difficult for your site to compete for Google's attention utilizing that word or phrase.
But you are able to also use
AdWords like a thesaurus: It handily delivers a list of alternatives for you to sift through to find lower-volume, but more focused, keyword phrases. Using those, you'll have a better chance of rising up the ranks. Google also has a search-keyword tool which will scan your existing site and suggest key phrases.
So once you have your list of keywords, where else do you use them (besides your hair-removal blog)? The obvious spot will be the keyword field, component of the hidden meta information that's attached to every internet page. But last fall, Matt Cutts, Google's head of Webspam, wrote on his individual weblog that the search engine behemoth ignores keyword meta tags when ranking websites. The revelation caused quite a stir in the web search world. It confirmed what many specialists suspected: Google was combating professional spammers who practiced "keyword stuffing" to achieve higher rankings.
So now it's page titles--the line of text that appears at the top of your internet browser--that are believed to be the most important few words in the Seo universe. (The title is also what shows up on Google's search result.) A page title tag field is standard on most weblog programs, including
TypePad and
WordPress ; any web programmer should be able to customize one for websites built on Drupal or Joomla , two popular content management systems. Another place to plant keywords is each page's description field. Customize the description for every page of your site, and write them with some care, simply because the first 120 characters show up on Google, tucked between the page title and address.
Plugging keywords into all these critical spots is time-consuming--but it is not rocket science. Getting it carried out, even if you need to update existing pages, shouldn't be costly.
Getting the Links
So what may be a good use of your Seo dollars? 1 word: Links.
Google uses about 200 information points when sizing up your website. But one of them is whether or not you are popular with the in crowd. If reputable websites link to your content, the Google gods smile upon you.
Obtaining these coveted links is labor intensive, however, and consists of hours of groveling, cold e-mailing and link-swapping with bloggers. "It's the hardest component of Seo," says David Brown, a partner within the L.A.-based upstart social media advertising company Pure Ground. It's not impossible to achieve, he says, but many entrepreneurs don't have the hours to spare. An Search engine optimization firm that specializes in getting links might be worth the investment.
To do link outreach yourself, Kent, the Seo for Dummies author, suggests this strategy. Scour the internet for blogs that correspond to your product or service. Create a easy spreadsheet of contact e-mail addresses for all of them. Craft a polite introductory letter describing your site, and simply ask to be included in any list of links on its site. Offering a reciprocal link, a coupon or some kind of promotion can help.
You will find a few warning signs that you may be dealing with a rogue Search engine optimization. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, really feel free to walk away if the Search engine optimization:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell key phrases in the address bar
doesn't distinguish between actual search results and ads that appear on search outcomes pages
guarantees ranking, but only on obscure, lengthy keyword phrases you'd get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an Seo in some way, you might wish to report it.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices.