AND, not only don't they know the difference, they don't know how to USE the difference in their marketing campaigns. The nasty fact is, if you DON'T know the difference, then you can't possibly use this in your internet business. It's in a YOUR best interests to MAKE THE CONNECTION FOR THEM.

The walking shoes benefit slippers for weddings saree slipper wedding of a computer with a 1.8Ghz processor is that it will be fast and soccer shoes∞

help you be more productive. A benefit answers the age old question "What's in it for me?" meaning the feature provides the customer with something that THEY value. The benefit of speed ankle boots dial is fewer style boots with tassles boot tassle keystrokes, so valuable time is saved. It's what the feature MEANS to the customer is what is important. But features aren't sandals shoes what customers want. While these may multi stone short high heel boots boot SEEM like true benefits, they're really nothing more than extended features.



However the actual results are that they don't have to isaiah the instructions on how to set-up the clock,or UGG Australia Plumdale Boots∞

FEEL STUPID when the instructions don't make sense to them. boots colazide When you try to sell the features of your product or service, mens boots you're making your potential customer DO ALL THE WORK to figure New Balance Running Shoes∞

out why they might want the result cat clog slippers slipper that the product will give them. The benefits of having batteries included is that you don't have to make another trip to buy batteries (especially if it's Christmas Day!). These results New Balance MR890 running shoes Womens Walking Shoes∞

are the REAL benefits. Each of these is a FEATURE, bilt hurricane waterproof motorcycle boots boot a factual statement about the product or service being promoted. The best way to understand Kamik Boots the TRUE benefit Mizuno Wave Nirvana running shoes∞

of your product or service is to focus instead on RESULTS.

I Want a Hole, Not a Drill

Now before you stop reading, this ISN'T what you Bunny Slippers think it is.

The benefit of an atomic clock is CONVENIENCE, because they women frye boots don't have to change the time on it twice a year to allow for daylight savings. The benefit of a store open 24 hours is you can buy when you want. But to do that you have to know the results yourself. The benefit of batteries included is the product acne trooper boots boot is ready to use out of the box. When someone chooses a DVD player with a self-setting UGG Classic Short Boots clock, your first thought might be is that the benefit is convenience. Let's take another look at that features list to see the possible benefits.

Making money online can be quite easy, but you absolutely must know the basics of marketing first. But you already know this..........right!. Though people THINK they know the difference between a feature and a benefit, only a handful of people, including CEO's of major companies, really know. A potential customer's perception of each feature results is what attracts him (or her) to a particular product or service.